In Association with SHAMBALA MEDIA!
Here’s a fascinating marketing campaign from your favourite gaming brand, Sony (PS2)! I love this campaign because it’s super simple yet extremely relatable.
Sony’s PlayStation 2 team in Malaysia (Shoutout to my Malay friends reading this), transformed ordinary bus stops into what we call an interactive experience, and it should blow your mind when you find out what they did and how it resulted!
What they did?
They covered the bus stops with bubble wrap adorned with PS symbols: O, X, Triangle, & Square. Imagine waiting for your bus after a depressing day at your MATRIX job and finding out the entire bus station is enveloped in bubble wrap, shouting to be popped. Talk about an IRRESISTIBLE OFFER! Oh, I wish this happened in Vancouver — Turning Cold Sad Rainy Wait Times into Memories of Playful Distraction!
This is what we call Experiential Marketing — engaging multiple senses & inviting physical interaction. And not just that, the bubble wrap with the iconic PS2 buttons, that is as relatable as it gets. Toughhh!
Result?
It was such a hit that the team had to change the bubble wrap every other day. It was the topic of conversation in every local station + podcast + the sales skyrocketed! The campaign went beyond Sony PS’ target segment and even the public got involved in the play.
This is what it means to do Marketing. Thinking Outside the Box!
The message was not heard but FELT!
